Why is my website being marked as “not secure” Below, I’ll answer common questions about the process and show you how to do it - step-by-step -for free. There is no downside to moving a site to HTTPS by installing an SSL certificate on your web property. With the “not secure” rollout, non-HTTPS websites will seemingly appear less safe to visitors despite the fact that nothing has actually changed with the site itself. Last year, Google announced they would be rolling this out (along with a few other changes that have quite come to fruition yet). Now, Google is marking HTTP sites as “not secure”. Google has been slowly pushing webmasters to make their websites HTTPS for a while. Over time, they have incrementally increased just how aggressively they communicate HTTPS status to users in Chrome browsers. Stop Your Site From Showing “Not Secure” In Chrome Browsers